Based in Cyprus and home to the original carrot cake, Debbie’s Cookies is a bakery that riffs on pure Americana flavours. Opium Works was appointed to enhance the digital presence of the brand and introduce it to the local market. Attracting the local attention, educating and finding creative ways to bolster consumer loyalty, wasn’t easy. But we knew what we had to do.
Taking on and evolving the existing site, audiences were given the opportunity to engage and interact through comments and messaging. We created new thematic units for the brand’s social media channels, that were enriched with memes and baking tips. We also launched competitions to further accelerate engagement and brand awareness.
Our team also generated unique and custom-made templates that humanised the pages and allowed a personal touch to shine through. We infused the homage to America with local nuances to ensure customer trust and reliability.