Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. Today Red Bull is available in 171 countries and over 75 billion cans of Red Bull have been consumed so far. Red Bull is the ultimate energy drink, especially for athletes.
Full of energy, passion and power, the brand supports all sports that are full of adrenaline, thus their social media is full of the feeling of speed and thrill. Opium Works assisted in the tactical approach of Red Bull's marketing strategy, to amplify awareness and engagement. Based upon the brand's international guidelines, our team plans month–to–month calendars for Instagram.