BRANDING

This Is Your Identity - Let's Make It Rock

BRAND STRATEGY

Building a brand identity is an essential step in establishing the foundation for your marketing efforts. Having a strong sense of identity can make all the difference between success and failure! We like to help brands define who they are, how they want their clients to see them, and envision where they want to be in 5 years!

Organisations thrive most when their work is supported and appreciated. We put brand identity at the core of our approach to create meaning where it matters.

We help businesses of all sizes develop their brand strategy by clearly articulating what it is they do, where they come from, and where they want to go. We learn all about what makes a brand unique. We research their industry, competition and, most importantly, their customers. This enables us to develop an infallible brand strategy.

BRAND IDENTITY DEVELOPMENT

The way a business looks and sounds is firmly linked to their brand identity.

We help companies develop brand identities that match their unique values, personality traits, and ambitions. This allows our clients to connect and communicate with their customers more efficiently, helping them grow their business further!

Laying down a solid foundation in terms of brand identity is key in establishing a strong marketing plan and approach. This foundation of visual and verbal communication can be used in interacting with customers across all of the brand’s preferred channels.

Whether it's building a new identity or refreshing an existing one, we have the experience and drive it takes to help a company strengthen their business.

LOGO DESIGN

A logo needs to be clear, recognisable, and memorable, or it’ll do nothing for a brand.

Designing a logo is all about capturing the nature of a brand. A logo is an instantly recognisable visual device that communicates brand values and reflects the essence of the products or services the company offers.

Before working on the design, it’s important to clarify two things: where this logo will appear, and who is going to see it. The creative process can only begin once a clear understanding of these things has been reached.

Social Media Branding

To succeed on social media, brands need to fully connect with their audience. It’s essential to say the right things at the right time to the right people.

Appearances matter on social media. Building a profile that’s full of character and attitude, adhering to brand guidelines, of course, works wonders on Social.

Facebook, Instagram, and LinkedIn, to name a few, are now essential channels to utilise for the growth of a brand. The trick is finding out which channels work best in putting your unique message out there for the right people to see.

We can help brands decide on the best channels to use to achieve their goals. This way we can ensure that our content strategies and measurable campaigns fully engage audiences, and build awareness around new products or services.

STARTING A NEW PROJECT?

Whether you're looking to rebrand, start from scratch, or simply take your existing brand identity to the next level, we’re here and are very eager to help you take on the challenge! We know how important it is for a business to stand out from the rest, and believe that every single brand should communicate its unique selling points, history, and vision in a manner that’s nothing short of remarkable.

From memorable content and logo creation all the way to responsive website design, our team of creatives has what it takes to help you distinguish your brand from the competition. We’re here to ensure your online presence helps you both retain existing customers and attract potential ones.

Wanna get creative? That’s the spirit — drop us a line below!

BEST PROJECTS
THE OPIUM TEAM