The Plan
As part of its broader brand evolution, Tikkos Racing set out to elevate how its services are communicated digitally, starting with DPF. The objective was to create a long-form explanatory video that reflects the brand’s expertise, credibility and high standards, while aligning seamlessly with its refreshed website and visual identity.
The goal was to transform a complex, often misunderstood service into an accessible and informative narrative, without losing its technical depth. The video needed to educate viewers on what DPF is, why it matters, and how it directly impacts vehicle performance.
To support this, we introduced a professional voice-over to guide the storytelling, ensuring consistency, and a premium tone that could strategically be applied across other service videos, creating a unified and recognisable content system for the brand.
The Production
The long-form video was structured as a guided journey through the DPF service. It begins by explaining what DPF is and why it plays a critical role in modern vehicles, before moving into the benefits for the car and the driver. The final section focuses on Tikkos Racing’s exact process, showcasing the brand’s methodical approach, attention to detail and technical expertise.
Visually, the production balances clean, informative shots with workshop realism, allowing the process to feel transparent and professional. Combined with clear voice-over narration, the final result is an educational, high-quality video that serves as a key website asset and clearly positions Tikkos Racing as an expert-led brand.
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