We combine creativity, technology, and a global network of influencers, to publish content and drive engagement across social media at scale, to increase your ROI & amplify your marketing campaigns through authentic content.
The outcome? Grow awareness, improve engagement, and drive your audience to take action!
INFLUENCER MARKETING BENEFITS
Promoting your product or service
Raising brand awareness
Building credibility of your company and your product or service
Generating leads and boosting sales
Building an effective feedback mechanism
3% of people generate 90% of the impact online
HERE'S A SAMPLE OF THE BRANDS WE'VE MADE MAGIC WITH
Lancome - Monsieur Big
We partnered up with 8 influencers who matched our client’s goal: to attract young audiences and get them to interact with their brand on social media. Influencers and bloggers created a series of Instagram posts, Stories, videos and blogs, talking about the brand and the new products. The campaign concluded with a big 3-day event at the Mall of Cyprus alongside the national and regional make-up artists of Lancome. Influencers attended the event, had a skincare treatment and their make-up done, and shared the whole experience on social media.
Beauty Bar - Be Your Own Kind Of Beautiful
The objective was to create top-of-mind awareness about the brand and their stores. We picked 15 influencers and bloggers who matched the brand’s character and could become proud ambassadors later on. The project included third-party collaborations with student organisations, events, online competitions, and blogs.
Lay’s - #MovieWatching
In collaboration with the wOrx we sent a limited edition gift box to a selection of influencers who were movie fans and TV junkies. The campaign’s objective was to show our audiences how Lay’s could be part of every moment they spent with friends while watching TV.
Johnnie Walker - The Gift To Give
The objective here was to discover a different type of influencer who would be unique in that they would communicate directly with the consumer; to find people whom consumers could look up to and admire. Since the slogan of the campaign was “The Gift To Give”, we wanted to show that Johnnie Walker was the ultimate gift to give to others. To achieve this, we asked the influencers to do a series of posts and stories over a 3-week period, meeting specific dates and working with guidelines.
Why Does Your Brand Need Influencers?
Consumers trust recommendations from third parties more than from the brand itself. An influencer is like a mutual friend connecting your brand with your target consumers.
Invest in Influencer Marketing
With so much digital “noise,” customers prefer the type of marketing they feel personally resonates with them. There’s reason to invest in partnering with content creators who can help you build awareness of your brand and products. The options are plenty, but the key is finding the right partner who can reach the right audience.