The Client
By The Bridge is an all-day restaurant in Nicosia, Cyprus, offering a new gastronomic experience with an authentic Tex-Mex and BBQ approach. After undergoing a full renovation to refresh its identity and create a more immersive dining experience, the restaurant was seeking ways to effectively communicate its updated look and feel to the public.
While the food and setting had evolved, the restaurant’s social media presence had not kept pace. The client seeked to increase social media engagement, building a more consistent and “Instagrammable” feed, and ultimately driving more traffic to the venue by aligning their online identity with their real-life experience.
The Plan
The content strategy we developed aimed to highlight the restaurant’s key strengths while reintroducing the space to existing and future customers. A primary focus was placed on the menu, particularly their signature dishes, as well as their popular brunch offerings. A unique focal point was the venue’s smoker device, which would add an intriguing layer to our visual storytelling.
Beyond the food, we set out to communicate the restaurant’s warm and welcoming ambiance, by capturing the overall sensory experience of the venue. The restaurant’s interior and architectural charm also played a central role in the plan, with the goal of showcasing the recently renovated space in a way that felt both authentic and aspirational.
Visually, we followed a photography and videography direction that brought out warm colors, earthy undertones and natural light. Every shot was designed to feel like a moment - whether it was a close-up of dishes, a hand reaching for a taco, or a toast between friends. The human element was essential in making the content relatable, while behind-the-scenes glimpses into the cooking process added depth and personality.
The Production
To bring the concept to life, we carried out a full-day shoot featuring both male and female models to help recreate real-life dining scenes. The content was captured in a lifestyle format that emphasised emotion, connection, and the everyday moments that make dining memorable.
The production also included a series of reels, using trending audios and video formats to increase reach and engagement. These short-form videos captured everything from food reveals to ambient clips of the smoker in action, giving viewers a behind-the-scenes look that felt raw yet refined.
By the end of the project, the restaurant was equipped with a versatile bank of high-quality content, ready to roll out across social platforms, laying the groundwork for a revamped, ongoing brand storytelling - one that reflects the warmth, quality and character of the By The Bridge experience.
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