Inbound marketing is effective in attracting your ideal customers in a way that isn’t intrusive to them. In fact, it gives you the ability to communicate your products or services in a way that addresses your customers’ pain points or needs.
With inbound, you don’t need to fight for your customers’ attention. You simply create content that your target audience wants and needs to consume, by addressing their questions and needs. You can share content with your audience easily through blog posts and social media, reaching people when and where they want to be reached. This in turn establishes trust and credibility for your brand and business.
Inbound marketing is about finding that sweet spot, where it’s a win-win for both your potential customers and your business. Being there and being present increases your chances of winning that client!
OUR INBOUND PROCESS WORKS
Opium Works will identify all your possible customers and create your “personas”. Personas are generalised characters that encompass the various needs, goals, and observed behavior patterns among your real and potential customers. With personas we are able to understand your customers better.
Once we create and confirm your personas we start creating your SEO strategy. Search Engine Optimisation is a combination of strategies, techniques, and tactics used to increase the amount of visitors to your website by obtaining a high-ranking placement in the results pages of search engines, such as Google.
Search Engine Optimisation will help you stand out on Google’s #1 page, but can your content (e.g. blogs, infographics, videos, newsletters) attract your persona?
Social can be used to reach your ideal persona, communicate your message, and distribute your content in a way that speaks to and reaches your target audience. Once your message is out there reaching your audience, whether it’s via online searches or social interactions, we can start nurturing your customers or leading them further along the buyer’s journey.
The first step is to make them aware of your company, product, or service, and the issues or needs that you can solve for them. This can be done by positioning your company as a great source of informational content that educates and helps potential customers solve a problem.
Once people have become aware of what you can offer, they will start to consider whether to go with you or with a competitor who offers a similar product or service. This is a crucial stage in which you should communicate more directly with your audience, in order to share the exclusive benefits of your product or service. This will also convey your willingness to help resolve their issues.
Next comes the final decision stage. Are your potential customers going to close the deal or will they change their mind? It’s important that you continue to share more useful videos, articles, and relevant information, to demonstrate why they should choose your product or service over another.
With Inbound Marketing you are always communicating with your ideal customer through targeted campaigns that are tailored to your customer’s needs. The power is all yours!