The Client
Foody is Cyprus’ leading online delivery platform, serving thousands of users daily. Known for its convenience, reliability and digital-first approach to lifestyle services, the brand launched Foody Pro, a subscription-based service offering unlimited free delivery and exclusive discounts, whose promotional offer for 2024–2025 dropped the annual price from €49.99 to just €25/year, with a free 30-day trial and limited-time sign-up window; positioned as an affordable, value-driven membership that could significantly cut delivery costs for users who regularly order online.
@nicholasloizou girl you don’t wanna miss this @Foody 🍽️🍔 #foodycyprus #foodypro #morefood #morefoody #musthave ♬ Monkeyshine-JP - Lt FitzGibbons Men
The Campaign
The campaign aimed to boost awareness and subscriptions to Foody Pro by emphasising its value for money, above all, and its practicality. The messaging focused on smart savings, urging users to consider Foody Pro as a practical financial choice, which was digitally communicated through the recruitment of 8 micro-influencers.
Influencers were briefed to create content that highlighted how much they saved after subscribing and how the service fit naturally into their daily routines, making the approach relatable and grounded in real-life scenarios, creating a natural connection between creator and viewer.
✨Subscription Foody Pro with €25 and for one year you get free unlimited delivery! ✨ You have until 2 / 28 to get the offer, and you get 30 days free.@Foody #FoodyCyprus #FoodyPro #MoreFood#MoreFoody #MustHave#fyp
Messaging also focused on the unbeatable value of Foody Pro, the urgency of the limited offer and the simplicity of trying the service risk-free for 30 days. Each creator adopted a tone authentic to their audience while reinforcing core messages such as: unlimited free delivery, exclusive offers, and effortless ordering.
@riana_ririxo Guys! Watch now and thank me later! There’s this thing on @Foody where it allows you to order your favourite meals, coffees, desserts… you name it, with free delivery 🥳🥳🥳 All you need to do is sign up for Foody Pro and you will instantly save some 💵💵💵 It’s Girl Math 🎀 #girlmath #foodypro #foodycy #foodycyprus ♬ Sex And The City - Main Theme - Geek Music
The Execution
Each influencer created one TikTok video and one to two supporting stories on Instagram or TikTok. The content was grounded in the concept of Foody Pro being a must-have investment or financial hack, by leaning heavily on economic reasoning and relatable scenarios.
Videos included short storytelling formats that matched trends of the time and each influencers’ unique approach and voice, while the tone remained casual and convincing, reinforcing the idea that this was a smart life upgrade, not a hard sell, as well as with CTAs being organically worked into the scripts for more impact.
@myolojam don't sleep on foody and most importantly foody pro!!😋😋💓💓💓 #foody #foodypro #foodycy #foodycyprus @Foody ♬ 10 minutes! Fashionable and bright jazz piano(1127989) - nyansuke
Total Reach:
112.3K
Total Engagement:
5.6K
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