Our Work

The Client 

The UNITED  Dance Organisation is a global community that celebrates the energy, creativity and inclusivity of streetdance across the Globe . UDO Cyprus 2025, one of the leading  dance competitions, aimed to welcome talented performers from both Cyprus and abroad, by offering a stage for dancers to express their creativity across a range of styles, from contemporary and jazz to streetdance and commercial dance.

With UDO’s values firmly in place, our mission for the UDO Cyprus 2025 was clear: boost dancer participation and expand the event’s reach to a wider audience across the country.

The Objective 

The objective was to create a unified campaign that would generate excitement, boost awareness and drive attendance. The client wanted a bold, eye-catching visual identity that would resonate with dancers and their supporters, while ensuring all event details were clearly communicated. The goal was to make UDO Cyprus 2025 the must-attend event of the year for the urban dance scene in Cyprus, attracting both participants and spectators through an engaging, multi-channel approach.

The Execution

We delivered a comprehensive suite of creative materials that reflected the high-energy, community-driven spirit of UDO Cyprus. The visual identity of the campaign was designed to be bold and cohesive, reflected across all posters, GIF media banners, the roll-up banner displayed at the event and social media assets. Each element combined dynamic visuals with essential information, ensuring that audiences not only felt the vibe but also knew exactly when and where to join the action. The consistent design approach unified the campaign and helped attract audiences to the event, while the social media content engaged followers and encouraged them to participate, either as dancers or as supporters. 

 

 

 

 

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A post shared by UDO CYPRUS 🇨🇾 (@udocyprus)

Additionally, we wrote a dynamic radio script that captured attention and built pre-event hype. Native articles were crafted for key media outlets, thus further extending reach and visibility. Our team was also present during both days of the competition, to produce a multitude of short-form video reels, spotlighting each dance category and clearly capturing the excitement, raw talent, passion and dynamism of the shows, consequently creating a vibrant visual archive of the event and its success.