The Client
Samsung launched its most advanced smartphones yet, the Galaxy Z Fold7 and Z Flip7. The goal was clear: introduce these cutting-edge devices to the Cypriot market in a way that would make a lasting impact.
To increase excitement and drive awareness around the launch, Samsung needed an immersive digital campaign that would elevate the phones’ standout features, particularly their innovative foldable design.
The Challenge
In an expansive and crowded smartphone market, standing out requires more than ever before. The key challenges that needed to be addressed were:
- How do you get people to stop and pay attention to yet another phone ad?
- How can an ad campaign feel as innovative as the products themselves?
In order to stand out, Samsung needed a “wow” moment that would turn heads, spark buzz and mirror the futuristic technology embedded in its latest devices.
The Solution
We developed a hyper-realistic 3D video that made the Galaxy Z Fold7 and Z Flip7 appear to break out of the billboard, dramatising their revolutionary folding and flipping functionality.
We took advantage of the strategic location of the Treedia | Curve Limassol Screen, a prominent curved digital billboard from the Time2Led network, ideal for delivering a compelling 3D anamorphic illusion that grabs attention from every angle.
The campaign achieved exactly what it set out to do by creating an unmissable impact for passersby, generating strong organic buzz and delivering a bold brand statement aligned with the innovation and style of the Galaxy Z series.
The campaign was led by We Know Better Advertising Agency, with the 3D video expertly designed by OW Digital.
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