The Client
Atokes, a rising e-commerce platform in Cyprus, is on a mission to modernise the way Cypriots shop by making everyday purchases more manageable and accessible through the option of monthly payments and a consistent performance action plan.
For the summer of 2025 (June-August), Atokes aimed to drive high-intent website traffic and, more importantly, boost online sales and user registrations through a targeted Google Search Ads campaign.
The Execution
To help the brand meet its goals, we ran a performance-driven Google Search Ads campaign across various keyword categories tailored to the Cypriot market. The campaign focused on:
- Targeted keyword selection: We identified high-intent, conversion-focused keywords related to products, flexible payments, installment shopping, and the Atokes brand.
- Performance monitoring: We continuously optimised based on real-time data, focusing on improving CTR, driving conversions, and maximising top-of-page visibility.
The Results
The Google Search Ads campaign for summer 2025 (June–August) delivered strong performance across all key metrics, as with a modest budget, we successfully managed to generate more than triple the revenue. The ads maintained high visibility with a top-of-page rate of 85.28%, meaning they appeared in the most prominent positions on the search results page more than 85 times out of 100. A healthy click-through rate (CTR) of 10.96% underscored the relevance and appeal of the ads. Most notably, the campaign led to 99 new user registrations, directly supporting Atokes’ ongoing growth strategy.
ROAS x3.48
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