Startups are born every day in today’s rapid technology landscape. Covve was one of those startups that was having an identity crisis. The challenge was to unify the company's communication and outperform a sea of competitors. Opium Works developed a holistic brand strategy that would establish Covve as one of the must–have tools for diverse, highly qualified, and driven individuals who bring collective experiences across an array of sectors.
For phase one, we walked the social way. There are a few invaluable digital medium of getting the word out there. And social media is by far the most cost effective method. Besides raising Covve's awareness, social media served as a simple medium for generating more App installs. Our in–house team of designers created eye-turning visuals that would enhance Covve's unique selling points and redefine the startup as outlandish and provocative.
Through social media, we managed to reach the largest markets internationally. We have kept the content engaging, intriguing, smart and at the same time educating. We created videos, edited photos and even generated our own GIFs. Visually, the templated content with large expanses of blue colour and bold typography further enhanced the brand's identity. From conducting thorough research in international markets and understanding behavioural patterns to the tone of voice and visuals, we gave Covve an ownable visual and verbal language.
675K+ total reach in 6 months
3,9K total app installs on Facebook
13,8K+ total app installs on Google