STRATEGY & CONSULTING

Build A Strategy That Drives Results

Our team focuses on understanding your audience, your competitors, and the overall landscape you operate in. We have to know your unique value proposition and how to position your company to receive the maximum ROI on each initiative and produce the best result.

STRATEGIC ANALYSIS

It all starts with a lot of research and planning to make sure that your message gets across
and inspires action. After getting to know you and your ideal client, we report back
with an actionable foundation of your proposed marketing plan.

This includes:

Competitive analysis

Competitive analysis

Buyer personas

Buyer personas

Content audit gap analysis

Content audit gap analysis

Content brief and style guide

Content brief and style guide

automation integration

Marketing automation integration audit

SEO audit and keyword research

SEO audit and keyword research

Editorial calendar

Editorial calendar

Metrics and goals

Metrics and goals

ON-GOING MARKETING AND SUPPORT

We know that no two clients are the same, so we customise each phase to match your needs and those of your team. Here are some of the elements that our clients turn to us for:
 

Content, Articles and Pages

Content, articles and pages that are optimised for your customers' needs

Email campaigns

Email campaigns

Social media updates & future calendars

Social media updates & future calendars

Lead-generating landing pages with downloadable content

Lead-generating landing pages with downloadable content

Analytics and reporting focused on ROI and conversions

Analytics and reporting focused on ROI and conversions

Consultation and campaign generation

Consultation and campaign generation

MARKETING AUTOMATION INTEGRATION

Companies that are ready to rumble need automation to scale. When it comes to Marketing Automation, we help integrate your existing CRM into Drupal and set workflows that turn visitors into customers. To find out more about these services view our Inbound Marketing page.

CLIENTS
BEST PROJECTS
THE OPIUM TEAM