The Campaign
Christmas at Pralina Experience & Confectioneries is always a special time of the year, with newly launched products and returning favourites. With the intention of highlighting the brand’s festive offering through a cohesive and elevated Christmas presence, our approach combined strong art direction, content creation and storytelling across multiple touchpoints.
During the festive period, Pralina Confectioneries also marked an important milestone with the reopening of its Limassol store, returning to the city with a renewed identity and a contemporary, luxurious space, which was communicated through an influencers campaign.
The Art Direction: Pralina Confectioneries
This year, the storytelling was guided by a single, powerful symbol: the star. Under the thematic line #FollowTheChristmasStar, our art direction executed a cohesive visual world inspired by stars, geometric balance and tactile materials. Carefully selected colour palettes (deep reds, forest greens, midnight blues and soft metallics) were paired with clean backgrounds and architectural set-ups to ensure the products remained the undisputed heroes of every frame.
For short-form content, the campaign came to life through minimal aesthetic concepts and stop-motion reels. Across both static and motion assets, consistency was key. The star motif, minimal movement, precise framing and calm pacing ensured the campaign was instantly recognisable and visually unified. The result was a Christmas campaign that stood out through its simplicity, artistic confidence and strong visual storytelling, transforming Pralina Confectioneries’ festive products into small works of art.
The Art Direction: Pralina Experience
For Pralina Experience, the art direction extended into capturing the overall Christmas atmosphere and dining experience through dedicated photography and content creation. We followed a lively lifestyle approach, featuring models interacting naturally while showcasing the dishes and festive decor. Short-form reels adopted a more aesthetic and curated style that encompassed a more delice and romantic vibe that once again focused on demonstrating the energy, warmth and flavours of the brand as a complete Christmas destination.
The Influencers
To support the reopening of Pralina Confectioneries in Limassol, an influencer campaign was activated under the concept “A Sweet Reconnection.” Four influencers created one hero reel each, capturing their personal experience of the new store and its festive atmosphere.
The content focused on showcasing the new space, communicating the updated and accessible location and blending the warmth of the Christmas season with Pralina’s high-end aesthetic. Influencers shared genuine, celebratory moments, encouraging their audiences to visit the new store and reconnect with the brand, reinforcing Pralina as a go-to destination for sophisticated holiday gifting and beyond.
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