In 2018, Opium Works collaborated with Metaxas & Metaxas to boost and restructure the digital presence of AFIS – a non–profit organization that was founded on the initiative of the Cyprus Chamber of Commerce and Industry (CCCI), aiming at the collection and management of Portable Electric Strips (PES or batteries). AFIS social media strategy was focused on three main pillars: raising awareness for battery life; educating on the hazards of not recycling batteries, and building a loyal and long-lasting relationship with consumers. In 2019, we were challenged to promote the new website. Our team came up with a competition as the leading strategy, that would actively engage with the organization's current tribe and boost its online audience reach.
As a result, we had 1.5 million impressions and 1,7K+ ad clicks on Google. The average CPC was higher than previous campaigns we run in the past due to the reason that our previous competitions were game-related whilst the current competition had to do with website navigation. Our topic placement was the most successful as we targeted people related to: sports, hobbies and leisure, health, autos and vehicles.
Explore more Opium projects with AFIS
2,3K total link clicks on Facebook
1,4K total link clicks on Instagram
1,7K total clicks on Google
1,5M total impressions