BeautyOn82 is a Korean beauty brand that delivers high-quality skincare products, defined by their unique technology and affordable prices. The brand was seeking to increase its online brand visibility and awareness, while focusing on boosting the sales of two specific products, the Toner and Balancing Cream, in a highly competitive market. We placed our campaign’s strategic focus on letting the products speak for themselves, by highlighting their benefits through nano influencer activations on Instagram reels and stories, which would strengthen the brand’s presence on social media, while driving engagement and boosting sales and awareness.
The search was on for identifying nano influencers who fit the brand’s image, identity, values, and target audience and had a substantial following of engaged users on social media to allow us to meet our objectives. Our strategic influencer marketing campaign was aimed at the authentic connection that influencers tend to have with audiences, in order to ensure genuine endorsements and content creation. The content created by the influencers was mainly educational, as they strongly focused on their daily routines and ‘how to’ videos on using the products, while also showcasing them experiencing and interacting with the products firsthand. Each video was aligned with every influencer’s aesthetic and vibe, which brought forward a much more authentic, genuine, and trusted approach in promoting the products.
Our nano influencers campaign did not disappoint, as the engagement on Instagram was through the roof and we achieved a great exposure of the brand and its products with over 63K views in total. Our metrics also consisted of reach and engagement, in terms of how many people were intrigued by or interacted with the content, through saves, shares, sticker taps, and link clicks, with hundreds showing massive interest in purchasing in the future or discovering more about the brand and Korean skincare products. The nano influencer activation yielded impressive results in establishing BeautyOn82 as a solid presence on social media and a reliable beauty source. It generated an overwhelmingly positive sentiment, with influencers’ authenticity and product efficacy being key drivers.
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