With its fresh, modern aesthetics and strong 60's glam elements, the Mykonos Theoxenia boutique hotel is one of the most famous boutique hotels in Greece and a member of Design Hotels. Opium Works was appointed to elevate the digital presence of the hotel and place it front and center in an overly saturated market.
Our team generated thematic units across social media channels that engaged the relevant target audiences. From creating stories to writing compelling captions, we juxtaposed a global feel with an underlying Greek tone, that accentuated the distinct identity of the hotel.
To ensure brand synergy, colour palettes, tone of voice and visuals were created in line with Mykonos Theoxenia core values. The resulting system has allowed the hotel to grow seamlessly and generate bookings.