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Skateboarders have an endless amount of deck options. Element. Alien Workshop. Baker. However, after plunging into audience insights, Opium Works learned one core rule about the skater: while this consumer is still interested in cult brands, he is also keen on grinding those airwaves with brands that are offering something new and fresh in today’s heavily saturated market. This presented the perfect opportunity for Capsule, a Cyprus-based skateboarding brand to break into the local market.


They enlisted Opium Works to design and develop an E-commerce website that would echo the brand’s distinct traits. As a newcomer, Capsule was arriving to the market late, therefore our team aimed to propel the brand to new levels and lift sales against competitor budgets. From 100% recyclable and weather resistant to impact absorbing and zero risk of delamination, we focused on ways to bring the brand’s identity to life.

The E-commerce site gave the opportunity to users to seamlessly browse and purchase from a product catalogue. In terms of design we retained a white background to accentuate the products and utilised striking typography layered on banner images depicting skate culture. We focused on creating a global feel but with a localized and impactful approach.


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