Beauty Bar Content Creation
Beauty Bar
Worked On
Content Creation
Influencer Marketing

In March 2017, Opium Works undertook the task to create a distinctive aesthetic for Beauty Bar - a thoughtfully-curated community for women. Creating Beauty Bar’s brand identity proved to be the biggest challenge, along with understanding the target audience. A contemporary and edgy identity was required for Beauty Bar to differentiate itself from local competition and attract a discerning audience. After all, their slogan says, Be your own kind of beautiful.


 

Opium Works has helped Beauty Bar transform their digital marketing and branded-content presence online through social media, campaigns, education content and site. Rather than the standardized beauty images, we opted for a certain rebelliousness against the confines. 


 

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Taking into consideration the multitude of brands in the market, we launched Like Beauty - a campaign targeting the brand’s Facebook Page likes. With a need to showcase promotional product posts and beauty tips, we created special templates prior to the launch of each campaign. 


 

We also implemented a “trilogy” method, that injected the Instagram account with an editorial-like presence that evoked something sleek and glossy. Opium Works retained a systematic approach to typography, layout and design, enabling brand synergy across all social media channels. As a result, our team managed to bring at the forefront cult and extraordinary beauty. 

Our team
Katerina Gregoriou
Digital Account Executive
Digital Marketing
Marios Orphanos
Creative Director
Design
Jenny Zaragka
Digital Designer
Design
Stavriana Nathanail
Success Manager
Digital Marketing

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