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Social Media Management
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The Content

By using either pre-existing content or new content from our photoshoots, we aimed to make existing and potential customers get a clear picture of how relaxing their holidays will be in any of the hotels or resorts.  In all of our accounts, we used crossposting between Facebook and Instagram and added the location of the specific hotel/ resort. For the Instagram posts, Leptos Calypso Hotels, which is the main general account of all hotels,  is tagged as a collaborator so that the posts appear on both profiles.

Even if all hotels are under the same company, each one is treated as unique. We have different colour palettes for each one which we used to create Instagram story highlights and any offer ads that we might have during the year. To showcase the total experience for each hotel, we followed the thematic units below in our social media posts:

  • Look & Feel
  • Hotel Facilities
  • Restaurants
  • Offers
  • Our People
  • Location

Additional Activities

Besides our evergreen content, we also had some additional activities that helped in increasing the exposure of the hotels. For instance, in collaboration with Digital TV, we have filmed the experience of a travel blogger during her stay at Coral Beach Hotel and Resort. Having both the full video which will play on Digital TV and some cut versions that will be uploaded on social media, the goal is to demonstrate all the facilities, restaurants, rooms and architecture of the hotel.

In addition, in collaboration with another client who offers travel insurance, we will run a competition with the aim to increase followers in Paphos Gardens and Leptos Panorama Hotel. Having one winner from Cyprus and one from Greece, we will provide accommodation to the winners along with travel insurance which they can use at any point within the year.

Since our focus at the moment is to increase awareness, engagement and traffic to the websites, we run engagement ads for Paphos Gardens and Basilica Holiday Resort and traffic ads for Leptos Panorama Hotel and Coral Beach Hotel and Resort.

leptos calypso hotels

leptos calypso hotels

Leptos Panorama Hotel

  • Facebook Engagement: 2,085
  • Facebook Fans: 3,479
  • Instagram Engagement: 501
  • Instagram Followers: 220
  • Total Traffic: 47,523

Basilica Holiday Resort

  • Facebook Engagement: 1,870
  • Facebook Fans: 1,293
  • Instagram Engagement: 138
  • Instagram Followers: 76
  • Total Traffic: 14,565

Coral Beach Hotel and Resort

  • Facebook Engagement: 4,684
  • Facebook Fans: 22,517
  • Instagram Engagement: 3,015
  • Instagram Followers: 12,725
  • Total Traffic: 172,314

Paphos Gardens

Facebook Engagement: 2,838
Facebook Fans: 3,581
Instagram Engagement: 210
Instagram Followers: 185
Total Traffic: 33,374

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