SPAR is a Dutch multinational franchise that manages independently owned and operated food retail stores. It was founded in 1932 in the Netherlands, and now it has more than 13,320 stores in 48 countries. 3 of them are located in Cyprus and more specifically, one in Larnaca, one in Limassol, and one in Nicosia. Moreover, SPAR stores possess an online store where you can buy all of their products.
Our job was to increase Awareness of their website, increase Traffic to their e-shop but also increase its Sales.
We connected Facebook Pixel to their website to monitor our campaigns accurately, and also set up events like Page View, Add to Cart, Initiate Checkout, Purchase etc.
During the 1st and 2nd months (February & March) we were running Traffic ads with specific targeting optimized for people interested to do their household shopping online.
The ad visuals were carousel cards with direct links to specific products. We were updating the visuals every week for better optimization.
During this period, Facebook Pixel was gathering valuable data about our users, like the time spent on our website, the average cart value, number of purchases, and more. We managed to generate Purchasing Value x5.7 the amount invested, during 2 months period.
The great evolution was during the 3rd month of our campaigns, as we created Audiences and Campaigns optimized to provide specific results: Purchases. By the end of the 3rd month, we generated Purchasing Value x15 the amount invested!!