Worked On
Content Creation
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The Client

Unihalls is the most luxurious, modern student accommodation in the country, offering tasteful contemporary studios and 1-bedroom flats.

The Challenges

Unihalls lacked strategic digital presence relevant to its direct consumer - students. We identified that their social media accounts were not generating engagement, lacked consistency and a stronger TOV.

@unihalls Did you know that there’s a cool museum in Nicosia that is free to visit?🤩 Grab your friends and discover it with us!#UnihallsPremier #UnihallsTrinity #StudentLife #UniLife #Nicosia #Cyprus #SummerTime #Museum #Artwork ♬ Little Dark Age

The Idea

The most obvious solutions were TikTok & Instagram Reels. The idea was to add a new layer to the Unihalls character: become a student problem-solver in all student scenarios.

The Objectives

  • Increase awareness & engagement 
  • Be relevant & relatable for students and their parents
  • Organic growth of loyal audience
  • Build a student community

@unihalls Do not wait until you come at Unihalls! Check out all the procedure for your check in with us now! 🤩 #UnihallsPremier #UnihallsTrinity #Nicosia #Cyprus #NewAcademicYear #StudentLife #CheckInPeriod ♬ original sound - Unihalls

The Execution

  • Created an audiovisual content strategy: implementation of trends, trending audios, slang, hashtags, platform-native TOV and visuals
  • Year-long Production & Filming plan, consisting of nearly 50 original videos
  • Algorithm tactics: consistent posting at the most optimal times with a use of SEO techniques to maximize organic growth

Results for the latest 12 reels:

Total Reach


Total Views


Total Engagement


Organic results for the latest 12 TikToks:

3 Tiktoks went Viral (x20 normal engagement)

Total Views


Total Organic Engagement


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