ANALYTICS & PERFORMANCE

If You Can't Measure It, You Can't Manage It

analytics

When it comes to helping you maximise the ROI of your campaigns, our approach has one thing at its core: Data. Our pay-per-click service combines the right tools with years of expertise!

DEVELOPING A STRATEGY

To develop a PPC campaign that’s just right for your business, we first take a closer look at your industry sector, competitors, and unique selling propositions. This is a crucial step in helping you develop a strategy that will drive the results you want.

IMPLEMENTATION

We move forward to implementation while always keeping in mind the developed strategy. We put our experience and knowledge to action to build great new campaigns or improve existing ones! Our team is up to date with the latest trends and Google updates so rest assured that you are receiving top level service! 

KEYWORDS

Keyword research plays a crucial role in every campaign’s success and for that reason we take it very seriously! Our keyword research is tailored to your brand’s unique needs, ensuring that you aren’t wasting your budget on irrelevant search terms. Of course, we make sure that we are covering the full search landscape of your industry with relevant and accurate keywords. 
 

AD COPY WRITING

Following our keyword research, we guarantee that the ad copy of our campaigns meets the highest standards. All the ads we create are focused on the Ad Group's keyword, are relevant to the landing page content, and contain a strong Call to Action. What's more? We love testing! We create multiple variations of every single ad to ensure that we get the best possible results at the lowest possible cost.

AD EXTENTIONS

If you want to make sure that you are outperforming your competitors then you need to make a good use of ad extensions. Ad extensions are a must-have for the success of every PPC campaign. Not only do they make your ads stand out, they also increase their click-through rate and give you better ranks

SHOPPING ADS

The thing that makes Google Shopping Ads stand out most is their high conversion rates. And here we are, to help you set up your Shopping Feed and get started with your campaigns! We can help make sure that your products appear on the right search terms.

TRACKING

There’s no good reason to run an online campaign without proper tracking. One of the first things we do is ensure that tracking works properly so you can rest assured that you’re getting the best service from us. Campaign optimisation and performance monitoring are on our daily to-do list and we couldn't do them without proper tracking! 

 

PPC OPTIMISATION

In-depth keyword research, multiple relevant ads for each ad group, and accurate tracking lead us to proper PPC Optimisation. As mentioned earlier, optimisation is a daily process for us and our attention to detail is what makes all the difference in your campaign's performance. 

 

REPORTING

If you work with us, expect reports that makes sense! We are fully transparent on our reporting and provide insightful reports to our clients based on what's working and what's not, ways to improve the performance of existing campaigns, as well as reporting on key metrics.