Bourjois is an elegant makeup brand that comes straight from Paris. Sometimes sparkling and sometimes more relaxed and solemn, is the perfect choice from day to night. From morning meetings to evening cocktails, the Parisian beauty products are always by our side. The brand's products are simple and smart with bright colours and light textures that make the beauty of every woman burst out without too much effort.
In 2022, a new collaboration started between Bourjois Cyprus and Andrea Taouxi. Andrea is a young and rising influencer on Instagram, who loves fashion and beauty. Just like us, she always wants to keep up with new trends and try different makeup styles that work from day to night! As Andrea expressed, Bourjois is one of her favorite makeup brands, since the products suit her skin and feminine style.
And just like that, our first collaboration with the topic “Be “That” Girl” began. The concept was to showcase the lifestyle and routine of a Bourjois young lady.
A Bourjois lady takes care of:
- herself
- her skin
- her mental health
The aspiration to embody a Parisian aesthetic can be fulfilled through the use of Bourjois products.
In this campaign, where the aim was to expand the brand's reach, two reels were produced; one for a daytime look and the other for an evening look. To showcase the empowerment and self-love of women, the first reel was released on International Women's Day, featuring a day in the life of Andrea, from waking up to preparing for work. The second reel portrayed a night out with friends, in which Andrea demonstrated how to create a glamorous evening look using Bourjois products.
The results:
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Following the first activation, we were certain that Andrea’s profile indeed matches Bourjois Cyprus! Both the client and Andrea were satisfied with the collaboration, and as a result, we planned a Christmas campaign! The objective of this campaign was to expand our reach and to provide inspiration for festive looks and ideas for the Christmas season, from day to night. This campaign was conducted solely organically, targeting Bourjois' audience, Andrea's audience, and accounts that the Instagram algorithm identified as having similar actions and interests on the platform.
The results:
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In conclusion, it is essential for brands to have an ambassador, as it fills the brand with personality and allows products to be presented in a more authentic manner, particularly when conveyed through video content. However, it is crucial to be judicious in the selection of the representative, as they should have a genuine interest in the projects and respect for the products, in order to effectively convey their authenticity. Choose wisely!
