Intercollege is an independent, coeducational, equal opportunity institution of higher education, that combines the best elements in western education, quality standards and maintains an international philosophy. What sets Intercollege apart is their genuine care for their students. In order to keep up with the modern and fast-paced environment we live in, Intercollege recruited Opium Works for their online advertising and social media presence. Our client aims to inform the world of motivated young students of the experiences and facilities they offer.
Our goal is to create awareness and to increase the fan community on the page, creating interesting and engaging content through an interactive and educational communication strategy. We aim to “humanize” the brand, figuring out the culture of modern and innovative environment that operates under the global requirements.
In order to achieve our goals we use a lot of ‘Behind The Scenes posts’ that help us to communicate the everyday life in the campus of Intercollege. Also, we use interesting and educational posts regarding the different fields of studies and finally we post some inspirational stories of alumnis and teachers that could motivate and inspire the potential or existing students.