SPK Kyprianides has been established in 1977 as family–owned company specialising in exclusive import and distribution of stationary, school and office material. Opium Works was appointed to establish a stronghold in the market, educate consumers on the superiority of the product and generate awareness through several marketing activations.
Our team opted for a lifestyle–centric strategy across social media channels, that humanised the company and bolstered consumer loyalty. We also launched 100 years of #HappyWriting – a digital activation that complemented the offline activities implemented to promote the 100 years of pilot products.
Through competitions and informative and witty content, we were able to position Pilot Pen as market leader and differentiate it from its competition.