Golden Choice can easily be described as one of the cult brands in Cyprus, though they’ve been around only since 2002. The brand is the first and only breakfast cereal industry in Cyprus. Since 2002 they produce and provide Cypriot consumers with the most important meal of the day, their breakfast! With a rich variety of cereals for adults and children, Golden Choice is a leader in consumers’ everyday life. Golden Choice consigned Opium Works with the important task to enlarge their social media presence and create high-quality material.
But how can you turn a cult brand into a contemporary one? We took the risk and generated thematic units that placed Golden Choice as an inclusive cereal brand and an expert in its field that provides consumers with the most important meal of the day. We defined the business case and target customers and gave the brand a fresh social media look. We took the risk and generated thematic units that placed Golden Choice as an inclusive cereal brand and an expert in its field that provides consumers with the most important meal of the day.
With engaging content and lifestyle pictures, we managed to create instagrammable content, that ultimately led to the brand’s reformation. As a result, we outspread the message of the brand to everyone, boosting sales and awareness.
60K+ total reach
77K+ Impressions on Facebook
5K+ total engagement
