Since 2014, Opium Works has been working with Pizza Hut to bring their brand and product offering to digital prominence. Through several activations, we wanted to connect fans with Pizza Hut’s wider urban culture and subsequently promote its products. We developed the #UpYourGameDeal campaign, a series of finger football micro-videos based on the concept of final score statistics shown on TV at the end of every month. Because of this World Cup-relevant concept, we made brand and experience a dynamic reality across Cyprus. We engaged football fans, families and millennials. Pizza Hut simultaneously launched its World Cup TV ad with a retro approach of finger football in order to attract not only families but millennials as well.
To drive even further traffic to Pizza Hut’s world, our team plastered across social media promotional content for Cyprus Comic Con in 2018. From educational posts to insights relating the matter, we strengthened the bond between the consumer and the brand. This resulted to an increase in traffic to the website.