Situated directly on the beach of Kato Paphos, the luxury 5 star beach-front hotel Louis Ivi Mare is the perfect oasis for visitors seeking a premium Mediterranean holiday. With its blend of exquisite personal service, tasteful décor, luxurious rooms and dedicated quiet areas, guests can enjoy elegance, comfort and style in an exclusive environment.
As a newcomer, Ivi Mare was arriving to the market late, therefore Opium Works aimed to propel the hotel to new levels. Our team generated thematic units with the aim to drive traffic to the website and generate bookings. We splattered across social media channels their distinct colour palette combination of gold and white to enhance the hotel’s brand identity.
Our team came up with engaging captions and key visuals that would bolster consumer loyalty. To ensure brand synergy, colour palettes, tone of voice and visuals were created in line with Ivi Mare core values.