Our Work

The Client

Pafilia is a top-tier luxury real estate developer known for creating standout residential projects around the world. The company previously used a hybrid CRM setup to manage client relationships and partnered with OW Digital to enhance its lead management process. Our work included implementing a new CRM platform, integrating it with existing systems, building a lead management strategy, setting up marketing automation, and offering ongoing support.

The Challenge

As Pafilia’s digital marketing efforts expanded, visibility into lead data from website forms became limited, affecting the smooth handoff between marketing and sales teams. They aimed to adopt a more advanced CRM for lead capture while maintaining their existing sales system, requiring a seamless and secure integration to connect the two.

Their core challenges included:

• Limited Data Visibility: Incomplete transfer of lead data from digital touchpoints into their systems.
• Disconnected Systems: A gap between marketing interactions and sales insights.
• Hybrid Setup Needs: The requirement to align two CRM systems into one unified, efficient workflow.
• Technical Complexity: Ensuring secure data transfer, real-time updates, and reliable performance.

The Solution

As Cyprus's only HubSpot Platinum Partner, we designed and implemented a robust, two-way integration tailored to Pafilia’s requirements. The strategy positioned the new CRM as the central hub for all marketing and lead management activities.

We began with a deep-dive audit of their existing processes, mapping how data moved between digital touchpoints. This revealed areas for improvement and guided the creation of a unified strategy that connected all systems without disrupting ongoing operations.

We began with a deep-dive audit of their existing processes, mapping how data moved between digital touchpoints. This revealed areas for improvement and guided the creation of a unified strategy that connected all systems without disrupting ongoing operations.

Next, we optimized lead capture by introducing smart forms that automatically tracked every new lead with complete source visibility. We then established a secure, real-time integration between the marketing and sales CRMs — ensuring that both teams always had an accurate, up-to-date view of each lead.

To strengthen overall visibility, we implemented enhanced tracking across all digital properties, enabling Pafilia to view customer interactions and marketing performance in one place. Finally, we provided detailed documentation, team training, and ongoing system monitoring to ensure continued reliability and adoption.

The Results

The custom CRM integration transformed Pafilia’s lead management process, eliminating data gaps and providing a unified, end-to-end view of the customer journey. Every lead from every channel is now captured accurately, giving both marketing and sales teams access to complete contact histories in real time.

This seamless data flow increased team productivity by automating manual processes and minimizing time spent on data reconciliation. Most importantly, it empowered both departments to focus on strategic, high-value activities — driving stronger collaboration and improved customer engagement.