Our Work

The Client 

Pralina Confectioneries aimed to strengthen its social media presence and create more meaningful touchpoints with its audience. Although the brand already had a loyal following, engagement rates had room for growth, especially on interactive content formats. The challenge was to introduce a low-effort, high-impact social media activation that increased weekly engagement and encouraged followers to interact more with the content. 

The Solution

In July 2025, the team introduced a recurring “Product Poll” series on Instagram Stories. Once a week, we shared two confectionery photos and invited followers to vote for their favourite. The concept was intentionally simple: just a visually appealing, choice-driven interaction that fit seamlessly into the audience’s browsing habits.

This led to followers engaging more frequently with the account’s Story feature. At the same time, it served as a light social listening tool, allowing us to collect organic insights on product preferences to support future content decisions. Its simple and honest nature was exactly what we were looking for, in naturally infiltrating an additional mechanism into our social media management. 

The Results

The concept caught on immediately. In its first month alone, the series generated 400+ votes, exceeding expectations. Every month that followed showed consistent growth in participation, proving that even straightforward ideas could deliver strong engagement when executed with consistency and visual appeal.