The Client
Visit Nicosia’s mission is to promote every aspect of the district, encouraging both locals and visitors to explore different areas, discover the city beyond its centre and experience the city in a deeper, more authentic way. One of the targeted areas within this initiative was Tylliria; a region that, while geographically closer to Paphos, belongs to the wider Nicosia district.
The objective was to introduce Tylliria as a destination in its own right, through a dedicated guide, highlighting its community, natural landscape, cultural landmarks and routes, and positioning it as a place worth visiting, exploring and experiencing.
The Plan
Our approach was to structure the guide as both practical and inspiring, combining storytelling with clear navigation. Each point of interest was carefully analysed and positioned, from natural viewpoints to historical monuments and local products, allowing readers to understand where to go and why it matters.
To support this, routes were mapped in a way that makes them easy to follow across both print and digital formats. Working closely with Selas Map, we defined the exact area to be showcased, selected key locations and structured each route for clarity and usability, ensuring the final result works equally well as a printed flyer, a digital asset and an interactive experience.
The Production
We began by collecting all points of interest from the client and crafting clear, engaging copy for each location and route. To elevate the final output, a dedicated production was set up to capture new, high-quality visual content, ensuring consistency and visual appeal across the guide.
The flyer was fully designed and delivered across multiple formats: printed, digital, and as an interactive flip book. The final result is a cohesive destination guide that brings Tyliria to life!
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