The Client
Unihalls is the most luxurious, modern student accommodation in the country, offering tasteful contemporary studios and 1-bedroom flats.
The Challenges
Unihalls lacked strategic digital presence relevant to its direct consumer - students. We identified that their social media accounts were not generating engagement, lacked consistency and a stronger TOV.
@unihalls Did you know that there’s a cool museum in Nicosia that is free to visit?🤩 Grab your friends and discover it with us!#UnihallsPremier #UnihallsTrinity #StudentLife #UniLife #Nicosia #Cyprus #SummerTime #Museum #Artwork ♬ Little Dark Age
The Idea
The most obvious solutions were TikTok & Instagram Reels. The idea was to add a new layer to the Unihalls character: become a student problem-solver in all student scenarios.
The Objectives
- Increase awareness & engagement
- Be relevant & relatable for students and their parents
- Organic growth of loyal audience
- Build a student community
@unihalls Do not wait until you come at Unihalls! Check out all the procedure for your check in with us now! 🤩 #UnihallsPremier #UnihallsTrinity #Nicosia #Cyprus #NewAcademicYear #StudentLife #CheckInPeriod ♬ original sound - Unihalls
The Execution
- Created an audiovisual content strategy: implementation of trends, trending audios, slang, hashtags, platform-native TOV and visuals
- Year-long Production & Filming plan, consisting of nearly 50 original videos
- Algorithm tactics: consistent posting at the most optimal times with a use of SEO techniques to maximize organic growth
Results for the latest 12 reels:
Total Reach
454K
Total Views
42K
Total Engagement
4,696
Organic results for the latest 12 TikToks:
3 Tiktoks went Viral (x20 normal engagement)
Total Views
53K
Total Organic Engagement
2,667
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