The Client
Pralina Experience wanted to highlight its renewed all-day summer menu, while reinforcing its reputation as the ultimate city spot for elegant, memorable dining.
The objective of the campaign was to bring the concept “Summer in the City” to life, showcasing Pralina as the go-to destination for premium summer experiences. The goal was to position the new all-day menu as part of an elevated lifestyle. The campaign needed to capture Pralina’s brand identity - bright, relaxed, stylish, and premium - while highlighting the culinary craftsmanship of its chefs and the atmosphere that sets it apart.
The Execution
We launched an influencer marketing campaign, where each influencer created one video and two stories that brought the concept to life. Their content followed a natural flow, beginning with the atmosphere and vibe of the restaurant, moving to the presentation of new all-day dishes, and closing with stylish moments of enjoyment. The stories highlighted static shots of the menu with a clear call-to-action to drive reservations.
The campaign focused on blending elegance with approachability. Influencers emphasized the diversity of dishes, from savory plates to creative pastries and cocktails, while integrating themselves into the experience in a bright and summery way. The result was content that authentically captured Pralina’s essence, while sparking audience desire to be part of it and building their trust through recognisable, influential faces.
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