The Client
Keravnos BC, one of Cyprus' most celebrated basketball clubs, partnered with AntetokounBros, the lifestyle brand created by the Antetokounmpo brothers, to release an exclusive new line of team merchandise.
The objective was to create excitement and visibility around the launch of the collaboration, while showcasing Keravnos BC’s elevated identity through a partnership with a globally recognised brand. Our main goals were to build momentum, generate curiosity and deliver content that matched the athletic energy and international standards associated with the Antetokounmpo name, while boosting the social presence of Keravnos BC.
The Plan
To position this collaboration as a major moment for the team, the rollout was structured in two phases: first, build intrigue around the upcoming announcement, and then deliver a powerful reveal that showcased both the players and the new merchandise. The creative direction aimed to merge dynamic sports-driven energy with an urban, international aesthetic. Every piece of content needed to feel fast-paced, confident and culturally relevant, echoing the spirit of the AntetokounBros brand and Keravnos BC. The plan focused on momentum, storytelling and visual identity, ensuring the launch could gain organic traction across social platforms.
The Execution
The project launched with a short-form teaser reel that introduced the collaboration without giving too much away. The video relied on quick, black and white close-up cuts that captured fast-paced movements to create suspense. The pacing was tight and rhythmic, supported by intriguing on-screen text that hinted at something big coming.
Then came the official launch video, with a cinematic, high-energy production featuring every player and coach from the team. Filmed across both indoor and outdoor courts, the video delivered an energetic sports aesthetic that met international standards. The pacing remained constant and energetic, with players performing strong athletic actions, both individually and in formation, matching the dynamic audio track, giving the video the polish and excitement expected by an iconic sports collaboration.
Beyond video, the production allowed us to extract a complete set of supporting assets: high-quality photography of the merchandise, additional short-form clips with viral potential and a series of custom-designed posters, featuring a graffiti-inspired, street-style aesthetic that made each athlete stand out, giving Keravnos BC a cohesive collection of content to use across platforms.
The highest praise? That came from Thanasis Antetokounmpo himself, who shared his praise via comments & by resharing the videos to his own social media accounts!
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