Our Work

The Client 

Tikkos Racing is a leading name in Cyprus for performance exhausts and precision automotive and motorcycle craftsmanship. While the brand is well-established locally for its technical expertise, its ambition extends far beyond the domestic market. With exports forming a key part of its growth strategy, Tikkos Racing wanted to evolve how it presents itself visually, shifting from product-focused communication to a more immersive brand narrative that could resonate internationally.

The objective was to create content that reflects not just what Tikkos Racing builds, but what it stands for, by communicating the experience, passion and craftsmanship behind every product, laying the groundwork for a complete image promotion that could support future advertising abroad.

The Plan 

Our approach was to reposition Tikkos Racing through elevated visual storytelling, focusing on the intersection of expertise, environment and experience. The plan was to frame the products within the world they are created in, which meant capturing the brand as a living, breathing space, where every detail contributes to the final outcome.

The content strategy was designed to produce a versatile visual library that feels premium, authentic and up to international standards. By showcasing both the process and the final result, the plan aimed to communicate credibility and emotion in equal measure, thus engaging with both local and international markets. 

The Production

The production was divided into four key pillars to bring the plan to life:

• Products: Cinematic photography and video highlighting the quality & detail of parts
• Location: Establishing the garage as a space of innovation and craftsmanship
• Behind-the-Scenes: Capturing welding, design and assembly in action, offering an intimate look at the skill and dedication that goes into every product
• Products in Action: Featuring cars and motorcycles equipped with Tikkos Racing products, blending performance with a more aspirational storytelling

The result was an elevated content ecosystem of photography and short-form videos that showcase the multitude of services, products and credible professionalism of Tikkos Racing across the board.