The Client
Wagamama Cyprus seeked to take advantage of the power of influencers and short-form video content to showcase the overall Wagamama experience at specific locations. The brand’s objective was to create dynamic, entertaining and authentic content that highlighted the variety of products, but also the lifestyle, atmosphere and joyful moments that come with dining at Wagamama.
The Plan
The focus was on positioning Wagamama as a destination for food, fun and community, in two different campaigns: a production at Limassol Marina that would frame the location as the ultimate summer destination, and another production at Nicosia Mall that would emphasise accessibility, variety and behind-the-scenes authenticity. By leaning into trending audios, creative editing and the reach of influencers, the content was designed to feel modern and relatable.
@wagamama_cyprus sides, sushi and bowls done the wagamama way 😌🍛 @atha_k nicosia | larnaca | limassol | paphos | ayia napa #wagamamacy #cyprussushi #japanesefood #sushilovers #sushi ♬ original sound - wagamama cy
The Production
Summer Production at Limassol Marina: This series of reels presented Wagamama at Limassol Marina combined scenic marina views with the brand’s vibrant menu. The focus was on showcasing both the variety of dishes and cocktails, but also the overall experience of enjoying them with friends. Models and influencers embodied the spirit of sharing and joy, while humorous elements and trending audios created a lighthearted summer vibe. Intriguing voiceovers and tempting text overlays added to the storytelling, making the reels both entertaining and appetite-inducing, and positioning the marina location as a must-visit spot.
Production at Nicosia Mall: This production took on a more fun and playful approach, spotlighting Wagamama at Nicosia Mall as an easy, accessible and social dining option. The reels incorporated cool transitions, popular audios and influencer participation to enhance their energy and relatability. Footage balanced close-ups of dishes and cocktails with behind-the-scenes glimpses of preparation, giving audiences a fuller sense of the Wagamama experience. To enrich the storytelling, catchy and informative voiceovers were added, offering insights into the variety and atmosphere while keeping the tone light, fun and engaging.
slurp, bite, repeat! we’ve got you 😋 #wagamamacy #cyprussushi #japanesefood #sushilovers #sushi
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