To Elliniko is a Greek restaurant-taverna at the Hilton Park hotel in Nicosia, next door to the popular Akakiko Japanese restaurant. The new restaurant was established in Thessaliniki in 2011 and is gradually spreading its wings, thanks to the 90-dish meze menu. Opium Works was enlisted to implement a robust marketing strategy for To Elliniko restaurant.
We took on their social media channels and generated content to entice the audience to visit the restaurant. Our team created an inherently eclectic identity around To Elliniko, working both visually and verbally to tell the story of authentic Hellenic flavours, colours and inspirations.
A suite of engaging language, textures, key visuals and branding were used to enhance the identity of the company and ultimately match the appetite of the relevant target audiences. As a result, we provided an ever–evolving experience and an increase in revenue.