K-Cineplex successfully launched in 1999 at the first Multiplex Cinema in Limassol. Later on the brand was unveiled with a further 4 multi-screen entertainment complexes in: Larnaca, Nicosia, The Mall of Cyprus and Kings Avenue Mall Paphos. Up to this day, K-Cineplex has been established in the Cypriot community and has proven a pronounced revival in film attendance and an upsurge with cinema patrons throughout Cyprus. Therefore, the daunting challenge was to maintain the company’s position as market leader. We implemented a tactical strategy by conducting an in–depth brand audit to understand the K–Cineplex customer and supplemented this study with thematic content that would raise brand awareness and engagement.
Through a seamless process, our content strategy ensured that we convey K–Cineplex’s voice and identity. To entice audiences and lift direct sales, we created templates that showcased monthly premieres, 'Last Chance' and 'Coming Soon' movies. We also introduced competitions – in the form of a giveaway – where customers had to like and comment on a post to win film merchandise. We managed innovative ads and offers by compartmentalising audiences into movie genres – from horror to romance. K–Cineplex collaborated with Qatar Airlines to present Oryx Kids Club – an exciting flying club for the airline’s youngest passengers.
We were responsible for creating a digital campaign that would promote the event and connect passengers from Cyprus to the world–renowned airline. The benefits of well–executed advertising across social media channels, helped grow audiences, shape sales funnels and advertise K–Cineplex's services. Ultimately, we transferred the brand’s connection to quality cinematography to their customer adherence.
4M+ total reach
687K+ total engagement
4,7K increase in Instagram Followers