Our Work

The Client 

Georgaki Law Firm had a clear objective: attract serious international investors interested in the Greek Golden Visa programme and high-value real estate opportunities. Alongside investment-focused enquiries, the firm also aimed to position its Corporate Law and Non-Dom tax services in front of high-level decision-makers and ultra-high-net-worth individuals.

The overall goal was not simply to increase lead volume, but to improve lead quality and eliminate low-intent and spam enquiries that were impacting campaign efficiency.

The Challenge 

At the beginning of Q1 2026, the brand was generating a significant volume of low-quality leads. A large percentage of submissions came from irrelevant audiences, including job seekers and users with no investment intent, which diluted campaign performance and reduced return on investment.

The challenge was twofold: firstly, identify the exact sources of spam traffic, and secondly, restructure the campaign strategy to reach a much more refined audience of investors, founders, executives, and high-net-worth individuals across priority international markets.

Additionally, several geographic regions were underperforming and consuming budget inefficiently, requiring a full reassessment of market allocation and targeting priorities.

The Outcome 

Our performance team implemented a full lead-quality optimisation strategy focused on precision targeting and audience filtering.

To refine traffic quality, extensive account-level negative keyword filtering was introduced, excluding irrelevant searches related to employment opportunities and low-intent retail traffic. This allowed the campaigns to focus exclusively on investor-driven intent.

At the same time, we executed a geographic budget pivot, reallocating spend away from weaker-performing regions and focusing investment on high-potential markets, particularly the USA and Saudi Arabia.

To support the client’s secondary objective of attracting senior-level business interest, we scaled LinkedIn Lead Generation campaigns with highly targeted audience parameters focused on Managing Directors, Founders, CEOs, and Partners. This eliminated broader low-quality traffic often associated with generic search campaigns and positioned the firm directly in front of decision-makers.

The Results

Conversions: 

484 leads

Lead Quality Improvement: 

97%