Ace Playmore is what one would call a startup. But it proved to be more than just that. Opium Works teamed up with the almond-skinned hunks to strengthen the brand’s digital presence and introduce it to the market. We redefined the game and the racket and put forward an accessories and apparel line that targets beach ‘bums’. We created dozens of banner campaigns and coordinated their distribution across our group’s sites and social media channels. We were, subsequently, responsible for driving traffic to the website and increasing sales.
We further amplified sales by implementing Amazon product listing optimisation. We placed keywords in strategic places, including the product titles, backend keywords and bullet point descriptions that emphasised the unique selling points of each product. People of all ages were able to see Ace Playmore for what it is: a dynamic and energetic brand for everyone that simply loves to have fun alongside the interminable beach waves.
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