Our Work

The Client 

Famous Pets is a pet retail brand offering a wide range of products and essentials for pets and their owners, with a focus on supporting everyday pet care across different needs and categories.

For the summer season, the objective was to create a campaign that would combine useful pet-care information with engaging, easy-to-consume content. The aim was to help pet owners better understand how to keep their pets cool, safe and comfortable during the warmer months, while reinforcing Famous Pets as a reliable source of practical advice and everyday support.

The Concept 

We developed “Only for Cool Pets”, a summer educational campaign built around a simple idea: pets rely on us to recognise when the heat becomes too much and to make the right choices on their behalf.

The campaign combined practical education with a lighter, lifestyle-led tone, positioning responsible pet care as an essential part of enjoying summer together. We created a series of category-specific themes including Summer Pawssible, Summer Purrfect, Summer Tweetment, Scale Into Summer and Fin-tastic Summer, allowing the communication to adapt to the different needs of each type of pet while remaining part of one cohesive campaign.

Visually, we moved away from the brand’s usual feed direction and developed a colourful illustrated, sticker-inspired identity, using hand-drawn elements, playful typography and dedicated graphics for each pet category that made the campaign even more distinctive and unique. 

The Execution

The campaign was rolled out through a series of educational social media carousels, each focusing on practical summer advice for a different pet category. Topics covered everyday considerations such as hydration, hot surfaces, shade, travel and recognising signs of discomfort, turning useful information into content that pet owners could easily understand and save for later.

To make the educational element more interactive, each category was also supported by Instagram Stories featuring quizzes, polls, reactions and other participation-led formats, encouraging audiences to test their knowledge and engage with the advice rather than simply consume it.

A social media competition added another layer of engagement, giving followers the opportunity to win Famous Pets vouchers through a simple follow, like and comment mechanism that led the brand to gaining 600 followers!