Hailing from La Gacilly in France, Yves Rocher is the first brand that introduced French finesse and botanical-infused beauty in womens’ everyday lives. Present in more than 80 countries worldwide, Yves Rocher has a major impact on the environment since it is a brand that participates in every stage of the production.
Opium Works was enlisted to take over the brand’s digital presence and introduce more than 700 products to the Cypriot market. Our team adopted the je m’en fous French attitude and plunged into consumer behaviours with the aim to understand this overly cluttered industry.
We adopted a trilogy–based strategy on Instagram and came up with informative captions to raise brand awareness. From generating beauty-related tips to enhancing the brand’s unique selling points with visuals, we provided insight into the definitive and distinct world of Yves Rocher.
9,4K increase in engagement in a year
1,8K increase in clicks in a year
333K total reach