In 2018, Opium Works collaborated with Metaxas & Metaxas to boost and restructure the digital presence of AFIS – a non–profit organization that was founded on the initiative of the Cyprus Chamber of Commerce and Industry (CCCI), aiming at the collection and management of Portable Electric Strips (PES or batteries). Our social media strategy was focused on three main pillars: raising awareness for battery life; educating on the hazards of not recycling batteries and building a loyal and long-lasting relationship with consumers. To enhance the digital presence of AFIS, we created Trampolino, a social media game that would promote battery recycling in a fun way while also informing the public about the different types of batteries the organization recycles.
The game was launched in November and December 2018 across social media channels. We utilised social media ads and google ads to invite audiences to play. Public participation was high as more than 8,2K people played the games, the winners of which won a mountain bike. We have finished the month with an avg. CPC of €0.15 and a CTR% of 17% which is very good for a Display Campaign. During the period we were running the campaign we have noticed a small increase on the avg, CPC and a drop on the avg. CTR%, however, we managed to improve the numbers by keeping the daily spend stable. Overall “Trampolino” was a very successful campaign.
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12K+ total participations
357K+ total impressions
3,6K+ link clicks