In an overly–cluttered fashion industry, Unique by Ermes was an outlier. The challenge was how to create a foundation upon which the brand could grow beyond the current marketplace, exposing the local market to its rewards and member privilege program. Opium Works created a holistic base rooted in the brand’s fashion expertise and desire to provide consumer convenience through ever–evolving and interactive content.
Our team enticed millennials by developing a brand identity and cohesive language to evoke the company’s uniqueness. The resulting strategy has enabled Unique by Ermes to grow seamlessly from a silent brand to a full–blown, revolutionary shopping system.