E-Cars Cyprus Christmas Campaign 2024

Client

Worked On

Advertising

Analytics & Performance

Social Media Management

Back to Our Work

The Client

E-Cars Cyprus is a leading automotive retailer known for offering a wide range of high-quality vehicles and outstanding customer service, dedicated to providing a seamless and enjoyable car-buying experience. For the holiday season, we wanted to position the brand as the ultimate destination for car buyers and create a compelling festive narrative that would resonate with the excitement of new beginnings, encouraging customers to embrace the new year with a fresh start and ride. By taking advantage of the wide and irresistible limited-time offers that the brand was offering, we sought to turn Christmas into the ideal time for investing in a new car.

The Project

The primary objectives of the campaign included inspiring customers to take advantage of exceptional holiday promotions, increasing brand awareness, social media engagement and showroom traffic. The campaign’s core message revolved around the idea that every new year is an opportunity for a fresh start, new goals, and the perfect chance for an upgrade. Customers were encouraged to leave the old behind and embrace what’s next with a brand-new car that fits their vision for the future.

E-Cars Cyprus Christmas Campaign 2024
To bring the campaign to life, we combined humor, festive storytelling, and AI-generated content, creating a dynamic and engaging digital experience. The concept, under the tagline of “Driving Christmas”, played with the idea of Santa Claus upgrading his sleigh, reinforcing the campaign’s messaging about getting something new for the holiday season.

The Execution

Our visual approach was executed through AI-generated content that integrated traditional Christmas elements like Santa, Rudolph, and sleighs into a modern automotive world and winter settings. Our social media storytelling featured fun, engaging copy, such as “Santa’s Sleigh 2.0” and “New Car? Let it show, let it show, let it show” that brought attention to the Christmas offers through a humorous and interesting way, while always prompting audiences to upgrade and dare for a change.

The social media content also included listing animations, showcasing each vehicle available, while maintaining the approachable and AI-generated approach, as well as short-form reels that captured the holiday essence of the brand in an elegant and inviting way. Also the campaign’s advertising mechanisms expanded to social media ads, Google and TikTok - looking to take advantage of the newly launched TikTok Ads in Cyprus - with the objective of brand awareness and traffic.

In addition to digital activations, high-impact billboards were strategically placed in high-traffic locations, ensuring maximum visibility and brand recall. Digital banners were placed on prominent websites to target online audiences actively searching for vehicles, enhancing campaign reach and effectiveness. By combining physical and digital advertising, the campaign maintained a strong presence across multiple touchpoints, reinforcing the festive messaging and encouraging customers to explore the brand’s holiday offers.