Since 2015, Opium Works has worked with Burger King Cyprus to catapult the brand to digital life. Our team led the effort to fan the flames in the brand’s social media channels. We launched the largest Digital QSR in Cyprus to educate consumers about BK’s products and subsequently eliminate any preconceived or predisposed notions people may have had in regards to the cluttered fast food market.
Burger King implemented outdoor advertising to promote the launch of their new restaurant at Finikoudes. We grasped this opportunity to create an Integrated campaign, bridging the gap between social media and an outdoor experience.
The concept was simple, people had to take a picture of the bus and share it on Burger King’s Facebook page for a chance to win a free meal. This creative and immersive digital campaign, showcased the design of the new restaurant and quality of products.
To ensure brand synergy, the graphics and videos were created in line with Burger King’s core values.
122K Users in Page Reach
18K Average Page Reach per Day
32K Users in Organic Page Reach
101K Total Post Reach