Burger King Spot The Bus Competition
Burger King
Worked On
Content Creation

Since 2015, Opium Works has worked with Burger King Cyprus to catapult the brand to digital life. Our team led the effort to fan the flames in the brand’s social media channels. We launched the largest Digital QSR in Cyprus to educate consumers about BK’s products and subsequently eliminate any preconceived or predisposed notions people may have had in regards to the cluttered fast food market.

Burger King implemented outdoor advertising to promote the launch of their new restaurant at Finikoudes. We grasped this opportunity to create an Integrated campaign, bridging the gap between social media and an outdoor experience.

The concept was simple, people had to take a picture of the bus and share it on Burger King’s Facebook page for a chance to win a free meal. This creative and immersive digital campaign, showcased the design of the new restaurant and quality of products.  

To ensure brand synergy, the graphics and videos were created in line with Burger King’s core values. 


 

opium metrics

122K Users in Page Reach 

18K Average Page Reach per Day 

32K Users in Organic Page Reach 

101K Total Post Reach

Our team
Stavriana Nathanail
Success Manager
Digital Marketing

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