The client
Green Dot Cyprus is the first Collective Compliance System for Packaging and Packaging Waste in Cyprus. It is a non-profit organisation that cooperates with the majority of enterprises operating in Cyprus.
The quality of work done by the organisation and its contribution to public awareness on environmental issues, is highly appreciated and recognised both nationally and at a European level.
The creative approach
Filming in our studio, we created small videos, in the form of web series in order to be distributed on Facebook and YouTube.
The challenge
The goal was to raise awareness for Green Dot Cyprus as an organisation and to educate people about correct recycling practices. Informing the general public was equally important as finding and targeting people who were already concerned about well-being and the quality of life.
Our approach
We interviewed well-known Cypriots asking them personal questions, mostly about their everyday life and their recycling habits! No, our aim was not to create a hype about their personal life but to find out if they recycle.
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